The Team
The Sounds of Valor team brings together deep military service, professional musicianship, and decades of top-tier leadership in film, advertising, and post-production.
Collectively, the team includes a decorated Vietnam combat veteran (101st Airborne) and lifelong musician; award-winning documentary filmmakers with projects filmed in conflict regions worldwide and work that has screened at the United Nations; and multiple Emmy-winning creators (including Emmys for Movement and Moving Arts and an Emmy-nominated Eating History). Team members have also built and led renowned post-production companies and created award-winning content across commercials, music videos, and documentary—including recent Emmy-winning work and socially driven films tackling urgent issues like domestic violence.
In short: a rare blend of service, music, cinematic storytelling, and world-class production craft—built to support veterans and deliver a powerful band and documentary experience.
Tom Mooney
The driving Force Behind Sounds of Valor
Tom Mooney was born in Brooklyn, New York. At the age of 19, he was drafted into the U.S. Army where he served for two years. Tom spent a year, 1967-1968, in Vietnam as a Specialist 5th Class in the 101st Airborne Division, Helicopter Company B, based at Camp Eagle near Hue, South Vietnam. He returned from the war a decorated combat veteran.
Upon the completion of his military service, Tom attended Hunter College in New York City, thanks to the G.I. bill. He graduated with a Bachelor of the Arts in Theater and Film. Following college, Tom pursued a career in music, playing drums and singing in rock bands. After a decade of playing in New York and across the U.S., Tom turned his efforts to the field of advertising and film production. He recently retired after 40 years, having owned his own production company that made thousands of TV commercials and many short films, and received dozens of industry awards.
Tom and his wife live in Dobbs Ferry NY,
Jordan Campbell
Director
Jordan Campbell is an award-winning documentary filmmaker and journalist whose work spotlights humanitarian crises and the people responding on the front lines. He directed Duk County: Peace is in Sight in the New South Sudan, an award-winning film that screened at the United Nations, and has filmed in conflict-affected regions including Ukraine, South Sudan, Iraq, Libya, and Colombia. He is the founder of Ramro Global, a socially driven production company.
Michael Campbell
Executive Producer
Michael Campbell is the founder and Executive Producer of DocuFilms and an accomplished documentary filmmaker focused on stories that inspire understanding and spark change. He received Emmys for Movement and Moving Arts, and earned an Emmy nomination for Eating History. After decades leading award-winning brand storytelling as Chief Creative Officer of JWT and Executive Creative Director at BBDO, he shifted his craft to documentaries that elevate critical issues and underrepresented voices, bringing a rare blend of cinematic storytelling and audience engagement to every project.
Tom Parr
Directors of Photograpy & Editorial
Tom Parr and Igor Kovalik bring years of experience in the advertising, music video, and film industries. For the past couple of years, Igor and Tom have been creating Emmy-winning work for the Detroit Pistons, as well as a groundbreaking documentary on the very serious subject of Domestic Violence.
Igor and Tom have extensive experience on both the agency and post-production sides. Igor founded two of the top post-production houses in the US. Inside/Out and BEAST EDITORIAL. Tom is an award-winning creative director with years of experience working with GM, Coca-Cola, FedEx, Doritos, Visa, AT&T, Apple, and more. We look forward to working with you.
Tom is also an accomplished musician.
Igor Kovalik
Co-Director of Photography
Igor Kovalik is an award-winning filmmaker whose work spans commercial advertising, music videos, feature films, and documentary storytelling. His projects have included collaborations with Michael Mann, Oprah Winfrey, The United Nations, will.i.am, and The Documentary Group.
An NYU Film School graduate, Kovalik founded Beast Editorial in 2005, building it into one of the largest commercial editorial companies in the United States with seven offices nationwide. He sold his interest in 2016 to focus on documentary work and more meaningful storytelling.
His commercial work includes campaigns for major brands and the 2017 Emmy Award-winning Detroit Pistons campaign (co-created and directed with Tom Parr), which also won the NBA Marketing Award. He's edited music videos for P!nk, Shakira, REM, Black Eyed Peas, and Linkin Park, accumulating over 8 billion views. For MasterClass, he's co-written and edited courses featuring Kevin Smith, Michael Lewis, Condoleezza Rice, and Chris Hadfield.
His work has earned Clios, MTV VMAs, Cannes Lions, and Emmys.
Marc Ribler
Music Director
Singer-songwriter-musician-producer Marc Ribler’s unique ability to balance emotion and logic enables him to infuse his music with raw passion laced with a clear-headed understanding of the complexities of life.
The creative force behind the acclaimed Marc Ribler and Friends series of themed showcases at McLoone's Supper Club in Asbury Park views the universe as a source of constant inspiration. Marc spends about 18 hours each day on a range of pursuits that may include writing songs, producing other artists' tracks and his own, gigging almost every night in the New Jersey/New York area, directing and performing in the Supper Club shows, writing movie soundtracks, and, in his "spare" time, dreaming up his next big projects.
Following super-storm Sandy in Oct. 2012, Marc wasted no time producing a number of benefit concerts to help restore the shore. He also wrote "Garden State" and "Our Spirit Is Strong," which chronicle the storm's devastating effects while focusing on the strength of Jersey's
people to rebound. All of the profits from the sale of these songs on www.marcribler.com go to the Sandy New Jersey Relief Fund.
Marc's philanthropic spirit is equaled only by his relentless work ethic, superior musicianship, and a refusal to settle for "good enough."
Michael Herberner
Editor
Michael Herbener is a seasoned videographer, story producer, and award-winning documentary filmmaker.
He is the editor and co-producer of Duk County | Peace is in Sight in the New South Sudan, which chronicles rampant cataract blindness in the wake of Sudan’s 40-year civil war. The film world-premiered in Telluride, Colorado, winning both the Indomitable Spirit Award and Moving Mountains Prize, and toured the U.S., winning a total of nine festival awards, with special screenings at the United Nations and at the Lincoln Center in New York.
Michael has extensive experience working for commercial clients delivering outstanding branded video content for multinational companies like Oracle. Michael has also produced video productions in Tanzania, chronicling cataract blindness, and in Rwanda on the effects of Malaria on rural communities.
He’s also produced films in Guatemala, Mexico, Nepal and other countries around the world.
DocuFilms is a mission-driven, award-winning nonprofit production company dedicated to the power of documentary film as a force for change. We create compelling, socially engaged films that spotlight urgent issues, amplify unheard voices, and mobilize action. Our team of passionate storytellers blends creative craft with a deep commitment to impact—believing that film is not just a medium, but a catalyst for justice, empathy, and transformation. At DocuFilms, we don’t just tell stories—we stand behind them. Join us in using film to inform, inspire, and ignite change.
DocuFilms
Production Company
